top of page
White Good 2022 Holiday
Figuring out agency client gifts and creating a holiday agency's social media and client card asset
CLIENT/INDUSTRY: White Good MARCOM Agency
MEDIUM: Digital and Print
SOFTWARE: Adobe Illustrator
DELIVERABLES: Digital assets and printed sticker
TARGET AUDIENCE: White Good Clientele
I was tasked to research and develop a few possible ideas for a holiday gift for White Good Clientele and create a holiday greeting illustration design to go with the gifts and use it on the Agency's social media channels—a token of appreciation that stuck with the agency’s branding and message.
RESEARCH & PRESENTATION
Process
Previously approved holiday gift pdfs were reviewed for reference. I researched on Pinterest/Youtube/TikiTok, and specialized websites like uncommongoods.com and Etsy for inspiration or potential gift options. After complying with five to six strong gift ideas, I formatted the ideas into a presentation format for my supervisor to present to the rest of the agency. Leadership then voted on which idea would be picked. The Hydropod was ultimately picked with a secondary gift of herb variety seed packets.
PACKAGING AND MEASUREMENTS
MORE RESEARCH
With the gift finalized, I was tasked to compile possible packaging styles and determine the cost of the supplies that would be used to present the gift and ship the package. Using previous examples, I researched and formatted everything into a Word document for my supervisor and upper management to approve.
SKETCHING
FURTHER IDEATION
I started sketching possible ideas for the holiday illustration that would accompany the gift. The main inspiration taken from the Hydropod is plants, water, and ornaments.
REFINED SKETCHING
IN USE
bottom of page