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White Good 2022 Holiday
Figuring out agency client gifts and creating a holiday agency's social media and client card asset
CLIENT/INDUSTRY: White Good MARCOM Agency
MEDIUM: Digital and Print
SOFTWARE: Adobe Illustrator
DELIVERABLES: Digital assets and printed sticker
TARGET AUDIENCE: White Good Clientele
I was tasked to research and develop a few possible ideas for a holiday gift for White Good Clientele and create a holiday greeting illustration design to go with the gifts and use it on the Agency's social media channels—a token of appreciation that stuck with the agency’s branding and message.
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RESEARCH & PRESENTATION
Process
Previously approved holiday gift pdfs were reviewed for reference. I researched on Pinterest/Youtube/TikiTok, and specialized websites like uncommongoods.com and Etsy for inspiration or potential gift options. After complying with five to six strong gift ideas, I formatted the ideas into a presentation format for my supervisor to present to the rest of the agency. Leadership then voted on which idea would be picked. The Hydropod was ultimately picked with a secondary gift of herb variety seed packets.
PACKAGING AND MEASUREMENTS
MORE RESEARCH
With the gift finalized, I was tasked to compile possible packaging styles and determine the cost of the supplies that would be used to present the gift and ship the package. Using previous examples, I researched and formatted everything into a Word document for my supervisor and upper management to approve.
SKETCHING
FURTHER IDEATION
I started sketching possible ideas for the holiday illustration that would accompany the gift. The main inspiration taken from the Hydropod is plants, water, and ornaments.
REFINED SKETCHING
