Welcome Center Merchandise
Creating two city-focused t-shirt designs and a sticker sheet for the Welcome center.
CLIENT/INDUSTRY: Lancaster City
SOFTWARE: Adobe Illustrator
TARGET AUDIENCE: Local Community/Residents, Tourist
The Lancaster City Welcome Center wanted to add new merchandise to its gift shop. I was tasked to create two T-shirt designs that would appeal to children, represent the city, and add more fun variety to the current merchandise.
IDEATION & SKETCHES
I researched by questioning locals and researching what makes Lancaster city unique online. I’ve learned that Lancaster City is one of the few certified welcome cities in the country. This means the city has created policies and programs reflecting its values and commitment to immigrant inclusion. The city culture, while constantly changing, is also steeped deep in Pennsylvania dutch tradition. With these two main concepts in mind, I started sketching. As for the sticker sheet, assets were taken, and Thaddy Bear vector illustrations from previous explainer videos were repurposed. Thaddy is doing activities you could possibly be doing in Lancaster City.