Sole-Fix 
Hypothetical Business Branding Identity 

CLIENT/INDUSTRY: School Project
MEDIUM: Digital 
SOFTWARE:  Illustrator, Photoshop 
DELIVERABLES: Digital Assets
TARGET AUDIENCE: 20's-30's Audience

Randomly assigned a business type, the goal was to create a Business Logo Branding for a hypothetical business based on that type. Given the business field of shoe repair, something I was unfamiliar with and was unaware of was still a business in this day and age. It seems to be a business geared towards an older generation upon further research. This type of business is seemly dying given many younger people don’t seem to be aware of its existence and are less likely to repair their shoes repair, opting to buy a new pair. With that aspect of the business in mind, I focused on creating an eye-catching logo and modern, playful yet classy brand that would appeal to the younger generation of consumers.

IDEATION

moodboard.png

FINAL LOGO

logo_sole_fix_2.png

COLOR PALETTE & TYPEFACE

color and type.png

MOCKUPS

Business_Card_Mockup_Sole_Fix_shoe_2022.png