Stetson
Recreation of Anatomy of a Stetson explainer video

CLIENT/INDUSTRY: School Project, Stetson
MEDIUM: Digital 
SOFTWARE: Adobe Illustrator, Clip Studio, After Effect
DELIVERABLES: Digital
TARGET AUDIENCE: Stetson Audience

 

This project was to create a 90-second to 4-minute explainer animation recreated from The Stetson Education Youtube Series. This was a project testing our ability to incorporate new ideas into an existing brand with the goal of showing the finished projects to an Offical Stetson representative to look over and give feedback on the hypothetical project. The video I chose to recreate was the Stetson Education: Anatomy of the Open Road, highlighting the different parts of a Stetson Hat.

IDEATION

SHOWING THE ANATOMY

After research and sketching, I decided to push the envelope further in showcasing the anatomy of the hats by building the hat ground up for the viewer. The idea is to showcase the object engagingly while keeping on-brand with the western style of the apparel.

KEY ILLUSTRATION FRAMES 

KEY SCENES

To make things easier and more efficient, I made sure to lay out all the keyframes in illustrator. The animation style leans towards a more realistic, simple illustrative hat with a detailed wooden background.

FINAL VIDEO