Lancaster City Social Media Assets | Lena Kim Pham

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Interactive Graphic Designer

Lancaster City Social Media Assets

Creating gifs for the City to use in promotional social media content on Instagram.

CLIENT/INDUSTRY: Lancaster City
MEDIUM: Digital
SOFTWARE: Procreate, Photoshop, Adobe Aftereffects
TARGET AUDIENCE: Lancaster City Residents and Tourists, Social media users

The City wanted personalized gifs for advertisement and promotion to be used for its social media channels, focusing mainly on Instagram and Tiktok.

IDEATION

Thoguht Board for gifs-02.png

Thoguht Board for gifs-01.png

Thoguht Board for gifs-04.png

Thoguht Board for gifs-03.png

IDEATION & SKETCHES

I looked through the current trending gifs of both social media sites and researched through Pinterest and Youtube to learn about popular Gif creators and current trends to reference and possibly into City’s gifs.

DRAFTS & REVISED

Sketches Ramsay.jpg

FINAL DESIGNS & IN USE

Visit Lancaster City GIFs - Find & Share on GIPHY - Google Chrome 2023-04-17 11-55-26_2.gi

testing gif.png

Visit Lancaster City GIFs - Find & Share on GIPHY - Google Chrome 2023-04-17 11-55-26.gif

GIPHY AND INSTAGRAM

The gifs can be found and used on Instagram searched with the hashtags #Visit Lancaster city, Lancaster pa, #Lancaster city, #visitlancastercity, #lancaster, and #Lancaster pa. All the gifs can be found live on Lancaster City Giphy page.

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