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Lancaster City Social Media Assets
Creating gifs for the City to use in promotional social media content on Instagram.
CLIENT/INDUSTRY: Lancaster City
MEDIUM: Digital
SOFTWARE: Procreate, Photoshop, Adobe Aftereffects
TARGET AUDIENCE: Lancaster City Residents and Tourists, Social media users
The City wanted personalized gifs for advertisement and promotion to be used for its social media channels, focusing mainly on Instagram and Tiktok.
IDEATION
IDEATION & SKETCHES
I looked through the current trending gifs of both social media sites and researched through Pinterest and Youtube to learn about popular Gif creators and current trends to reference and possibly into City’s gifs.
DRAFTS & REVISED
FINAL DESIGNS & IN USE
GIPHY AND INSTAGRAM
The gifs can be found and used on Instagram searched with the hashtags #Visit Lancaster city, Lancaster pa, #Lancaster city, #visitlancastercity, #lancaster, and #Lancaster pa. All the gifs can be found live on Lancaster City Giphy page.
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