KPETS
Keystone Pet Enhanced Therapy Services Rebranding Promotional Material 

CLIENT/INDUSTRY: KPETS Therapy Services
MEDIUM: Digital 
SOFTWARE: Adobe Illustrator, Clip Studio Arts 
DELIVERABLES: Digital Assets, Sticker Guidelines, Sticker Mock-Ups
TARGET AUDIENCE: College students and teenagers
TEAM: Student Design Cove

During the pandemic, I was placed together with a group of students to form a Design Team, Design Cove, working with a non-profit organization, Keystone Pet Enhanced Therapy Services. KPETS is a non-profit that sends out registered animal therapy volunteer teams that promote well-being by sharing the power of human-animal interactions with organizations, groups, and others who request visits. Working with the organization's representative, the team learned that KPETS needed tools to help spread awareness and expand its name. We put together a hypothetically "soft" rebranding guideline, redesigned materials, and created new promotional material for the organization to look over and possibly consider for future use. 

MY ROLE

During the pandemic, I was placed together with a group of students to form a Design Team, Design Cove, working with a non-profit organization, Keystone Pet Enhanced Therapy Services. KPETS is a non-profit that sends out registered animal therapy volunteer teams that promote well-being by sharing the power of human-animal interactions with organizations, groups, and others who request visits. Working with the organization's representative, the team learned that KPETS needed tools to help spread awareness and expand its name. We put together a hypothetically "soft" rebranding guideline, redesigned materials, and created new promotional material for the organization to look over and possibly consider for future use. 

STICKER GUIDELINES

MOCKUPS

IDEATION