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Hispanic Heritage Month 2022
Creating Promotional Material for the Welcome Center and Hispanic Heritage City Event
CLIENT/INDUSTRY: Lancaster City
SOFTWARE: Adobe Illustrator, Procreate
TARGET AUDIENCE: Local Community/Residents, Tourist
The City of Lancaster wanted to expand on their to expand on illustration assets concerning months with dedicated historical or cultural celebrations. Hispanic Heritage Month was the first opportunity for me to create assets created due to the upcoming City celebration concerning the month and had the most extensive use.
MOOD BOARDING AND THE IDEA
Given the Event and month are meant to be an inclusive celebration of different Hispanic cultures, the illustrative assets elements should reflect that. I researched and compiled image reference examples of other Hispanic countries and their cultures. Due to the fact there are well over Forty countries that could be classified as Hispanic. I focused on the countries with the most population reflected in Lancaster City.
ILLUSTRATIVE ASSET SKETCHES