Engagement Programs Brochure | Lena Kim Pham

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Interactive Graphic Designer

Engagement Programs Brochure

Designing the new neighborhood engagement programs brochure

CLIENT/INDUSTRY: Lancaster City
MEDIUM: Digital, Print
SOFTWARE: Adobe Illustrator
TARGET AUDIENCE: Local Community/Residents

The Lancaster City Neighborhood Engagement Department wanted to expand and capture the welcoming, inclusive, and friendly vibe of my previous work for LOOP (Lancaster Office of Promotion) to some of their material. Given it is the end of 2022, they wanted a Brochure piece promoting some of the Engagement Programs that could be printed at the start of next year.

SCRIPT

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IDEATION

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MOOD BOARDING AND THE IDEA

Given that the content of the script was mainly about the creative programs offered by the city, I looked at references and event pictures that I could use or reference in the layout. I was also given previously done brochure pieces as a reference by my supervisor.

SKETCHES

EXISTING ASSETS

I started sketching, considering existing illustrated assets, keeping them in mind to save time and reaffirm the city’s branding. The sketches more or less reflected the programs discussed below in the pre-provided body copy.

IN USE CONTEXT

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