top of page
Music Friday Social Media Assets
Creating Illustrative social media assets for the City-sponsored event
Music Friday.
CLIENT/INDUSTRY: Lancaster City Welcome Center
MEDIUM: Digital
SOFTWARE: Adobe After Effects, Adobe Illustrator, Photoshop, Procreate
DELIVERABLES: 1 digital illustration, adobe file of all individual elements illustrations, and 3 GIFs
TARGET AUDIENCE: Local Community/Residents, Tourists
The City of Lancaster wanted to expand on its illustration assets for possible social media and promotional use for First Friday.
IDEATION
MOOD BOARDING AND THE IDEA
First Friday is a monthly event that takes place on the first Friday evening of each month, where the downtown area transforms into a lively hub of art, culture, and community engagement. During this event, locals and visitors can explore the city's vibrant arts scene, enjoy live music and performances, and experience a variety of food and drink specials. The city wanted a design asset, something that would help showcase/highlight the new trolley services that run on first Fridays, the local art galleries, and the arts and crafts offered during this event. I kept this in mind while looking for references and inspiration.
ILLUSTRATIVE ASSET SKETCHES
REFINED SKETCHS
SOME THINGS A NO-GO
The Welcome Center had the Lancaster city communications team review the refined sketches for their feedback.I was asked to remove the rose logo from the trolley and sign given it wouldn’t fit with city logo guidelines without the city of Lancaster text underneath. I was also required to replace the beer guys in the image because they don't want to confuse people that the beer garden is open access. It's limted to a fenced in area. I made a second refined version, replacing the two men carrying the beer.
FINALIZED ILLUSTRATION
MOCK UPS & INUSE
bottom of page