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WC Merchandise Design

New Welcome Center Merchandise Design

CLIENT/INDUSTRY: Lancaster City Welcome Center
MEDIUM: Digital 

SOFTWARE: Adobe Illustrator, Procreate

DELIVERABLES: Red and white versions of the logo design 
TARGET AUDIENCE: Tourists

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I was asked to develop three merchandise designs for possible traveling mugs, t-shirts, magnets, or whatever merchandise the Welcome Center would like to use them for. This is one of the designs. 

IDEATION

WELCOMING CITY

fjfjfjjfjfjsj random text to be replaced when i have the time because ill be making this pagrapghic three times

SKETCHES

CAPTURING THADDY AND FUN

While sketching, I was requested to include Thdady Bear, the Lancaster City Welcome Center Mascot in mind. Including this fun little mascot helped capture the fun, welcoming, lively vibe of the event that I wanted to resonate throughout. 

REFINED SKETCH

THADDY ON STAGE

Given that the illustration elements were to be used in city promotional materials, the color scheme used was the Lancaster City color palate to keep up with branding guidelines.

DRAFTS

THADDY ON STAGE

Given that the illustration elements were to be used in city promotional materials, the color scheme used was the Lancaster City color palate to keep up with branding guidelines.

MOCK UPS & INUSE