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WC Merchandise Design
New Welcome Center Merchandise Design
CLIENT/INDUSTRY: Lancaster City Welcome Center
MEDIUM: Digital
SOFTWARE: Adobe Illustrator, Procreate
DELIVERABLES: Red and white versions of the logo design
TARGET AUDIENCE: Tourists
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I was asked to develop three merchandise designs for possible traveling mugs, t-shirts, magnets, or whatever merchandise the Welcome Center would like to use them for. This is one of the designs.
IDEATION


WELCOMING CITY
fjfjfjjfjfjsj random text to be replaced when i have the time because ill be making this pagrapghic three times
SKETCHES


CAPTURING THADDY AND FUN
While sketching, I was requested to include Thdady Bear, the Lancaster City Welcome Center Mascot in mind. Including this fun little mascot helped capture the fun, welcoming, lively vibe of the event that I wanted to resonate throughout.
REFINED SKETCH


THADDY ON STAGE
Given that the illustration elements were to be used in city promotional materials, the color scheme used was the Lancaster City color palate to keep up with branding guidelines.
DRAFTS




THADDY ON STAGE