top of page
Music Friday Social Media Assets
Creating illustrative digital assets for the City-sponsored event
Music Friday.
CLIENT/INDUSTRY: Lancaster City Welcome Center
MEDIUM: Digital
SOFTWARE: Adobe After Effects, Adobe Illustrator, Photoshop, Procreate
DELIVERABLES: 1 digital illustration, adobe file of all individual elements illustrations, and 3 GIFs
TARGET AUDIENCE: Local Community/Residents, Tourists
​
The City of Lancaster wanted to expand on its illustration assets for possible social media and promotional use for Music Friday.
IDEATION
MOOD BOARDING AND THE IDEA
Music Friday is a free city-collaborated event that happens every third Friday from May to September. The event is meant to celebrate the city's live music scene, which includes all sorts of local bands, musicians, and singer-songwriters. It is a lively and fun event for everyone of all ages and walks of life to enjoy music, food, and the local scene, which I kept in mind while looking for references and inspiration.
ILLUSTRATIVE ASSET SKETCHES
CAPTURING THADDY AND FUN
While sketching, I was requested to include Thdady Bear, the Lancaster City Welcome Center Mascot in mind. Including this fun little mascot helped capture the fun, welcoming, lively vibe of the event that I wanted to resonate throughout.
REFINED SKETCH
THADDY ON STAGE
Given that the illustration elements were to be used in city promotional materials, the color scheme used was the Lancaster City color palate to keep up with branding guidelines.
FINALIZED ILLUSTRATION
