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46th Red Rose Run
Promotional Illustrative Poster and Material
CLIENT/INDUSTRY: Lancaster City, Central Market Trust
SOFTWARE: Adobe Illustrator, Photoshop
TARGET AUDIENCE: Local Community/Residents
During my internship with the Lancaster Office of Promotion and Lancaster city department of Neighborhood Engagement, I had the opportunity to create a promotional poster and material for the city fundraising event. This event is a 5-mile race through Lancaster City and County Park, and proceeds from the run will benefit the Lancaster Central Market Trust. The city wanted an additional poster to promote the event in a fun way while including the Lancaster Office of Promotion Mascot, Thaddy Bear.
MOOD BOARDING AND THE IDEA
Keeping the requirements in mind, I began a mood board to collect images for references and inspiration for ideas for the poster. Soon the idea of having the poster depict a race with potted roses with Thaddy Bear leading in the front with the Red Rose Logo prominently in front came to mind. It would be a play on the Red Rose Run title and present the event as fun and welcoming.
CREATED POSTER ASSETS
WIDE RANGE OF ROSES