46th Red Rose Run
 Promotional Illustrative Poster and Material

CLIENT/INDUSTRY: Lancaster City, Central Market Trust
MEDIUM: Digital 
SOFTWARE: Adobe Illustrator, Photoshop 

TARGET AUDIENCE: Local Community/Residents 

During my internship with the Lancaster Office of Promotion and Lancaster city department of Neighborhood Engagement, I had the opportunity to create a promotional poster and material for the city fundraising event. This event is a 5-mile race through Lancaster City and County Park, which proceeds from the run will benefit the Lancaster Central Market Trust. The city wanted an additional poster to promote the event in a fun way while including the Lancaster Office of Promotion Mascot, Thaddy Bear.

 

 

IDEATION

MOODBOARDING AND THE IDEA

Keeping the requirements in mind, I began a mood board to collect images for references and inspiration for ideas for the poster. Soon the idea of having the poster depict a race with potted roses with Thaddy Bear leading in the front with the Red Rose Logo prominently in front came to mind. It would be a play on the Red Rose Run title and present the event as fun and welcoming.

CREATED POSTER ASSETS

WIDE RANGE OF ROSES

I created multiple rose characters to reflect the different types of possible people who might sign up for the event. It is also a way to subtly promote various events happening at the race, such as the wheelchair race potion and kids' fun run.

FINAL POSTER DESIGN

PROMOTIONAL STICKERS

IN USE CONTEXT